How vital is the partner ecosystem in the burgeoning cloud-based tech industry?
It’s absolutely crucial for success, according to Hitachi Vantara executives. The need for collaboration in the technology industry, driven by an increasing need to collect, analyze and store data allows Hitachi Vantara to leverage its expertise to find custom solutions, all while building lifelong partnerships with partners and customers.
During the recent “Hitachi Vantara Drives Customer Success With Partners” special livestream event, Kimberly King, senior vice president of strategic partners; Russel Skingsley, chief technology officer and global VP of technical sales; and Tom Christensen (pictured), global technology advisor and executive analyst, talked with analysts on theCUBE, SiliconANGLE Media’s live streaming studio, about the company’s partner ecosystem, technological infrastructure, commitment to sustainability by design, and long-term vision. (* Disclosure below.)
Here are three takeaways you may have missed:
1. Hitachi Vantara uses sustainability by design to reduce its carbon footprint — and has for years.
Hitachi Vantara’s long-term vision for sustainability amped up in 2013, long before the move toward environmental responsibility began. In fact, the company was one of the first in the industry to prioritize sustainability and minimize its carbon footprint, according to the executives. The company also remains committed to a long-term vision of environmental responsibility, making this an important focus in its factories by design.
“We built a factory with concrete walls that were extremely thick to make it cold in the summertime and hot in the wintertime with minimum energy consumption,” Christensen said. “But we also put 17,000 square meters of solar panels on the roof to power that factory.”
The factory, built in 2013, was the biggest sustainability-by-design project in Europe, the Middle East and Asia at the time, Christensen added.
This concept of sustainability has caused Hitachi Vantara to lower the amount of waste that ends up in landfills to as little as 1-2%. Their environmentally friendly approach also helps to cut labor, material and energy costs, passing savings on to their partners and customers. It’s what Christensen calls sustainability by design. With this approach, the company focuses on how to build — and, more importantly, reinforce — a culture of sustainability that minimizes their carbon footprint by design rather than as an afterthought.
More than 80% of the Fortune 100 trust Hitachi Vantara to deliver socially responsible practices and environmental value. Sustainability by design, and circular economics in particular, have been part of Hitachi Vantara’s operational focus for years.
“We want to reduce the waste as much as possible,” Christensen added.
Here’s theCUBE’s complete video interview with Tom Christensen:
2. Hitachi Online Training labs allow partners to demo systems.
The flexibility of the cloud is unparalleled in terms of speed and data storage. The cloud infrastructure, however, is constantly evolving, posing questions of both cost and complexity for organizations. Companies need advice regarding which services they should choose, how to migrate their data over, and which choice is right for them. This advice is especially valuable with today’s wide array of options, the Hitachi Vantara executives pointed out.
The company has built a partner ecosystem where customers receive guidance regarding the cloud infrastructure. Working with partners allows Hitachi Vantara to deliver custom solutions and prioritize meaningful business partnerships. An important tool that the company uses to help partners grow their businesses is the Hitachi Online Training labs. This is a digital selling platform that addresses customer needs, matching them with solutions that fit their budget.
“We have a solution that is simple, easy and really scaled for the type of customer that we have out there,” she said. “This allows them to basically right-size their infrastructure based on the application, the workload, the quality or the need that application might have, and ensure that we provide them with the best solution.”
One of the fundamental aspects of Hitachi Vantara’s success is its ability to equip partners with the resources needed to establish themselves as reputable advisors to their customers, according to King. What is the priority for future partnerships at Hitachi Vantara?
“We have tons of priorities. I think, really, it’s double-digit growth for them and for us,” King stated. “My biggest priority is always to increase the number of partner success stories that we have and increase the value to our partners … we want to be number one across the board.”
Here’s theCUBE’s complete video interview with Kimberly King:
3. Hitachi Vantara claims the best ‘feeds and speeds’ in the industry.
As society increasingly relies on technology, the need for data storage solutions will only grow as time goes on. By the year 2025, it is predicted that the total amount of collected data will add up to 2X the amount held in 2020. Businesses are facing challenges when it comes to capturing, storing, analyzing and effectively using data to increase their operations.
Cloud infrastructures must be designed to handle large amounts of data and remain scalable for the future. Problems with storage and retention of data lead to further complexities as well, highlighting the importance of custom solutions, according to Skingsley. Solid partnerships are important in optimizing use of the hybrid cloud. In fact, it is Hitachi Vantara’s partner-focused approach that Skingsley credits to their reputation for reliability and speed.
“There basically is no hybrid at all without a partner ecosystem,” he said. “We’ve been in the IT business for over 60 years, one of the few that can claim that sort of heritage. Partners are absolutely essential. We have a partners-first philosophy when it comes to our routes to market.”
Hitachi Vantara has solutions that don’t just store the bits. it also offers solutions that handle data enrichment, cataloging, classification and analytics.
“Some of our competitors just stop at storing stuff, and some of our competitors are in the analytics space, but we feel that we can bridge that, giving us a competitive advantage,” Skingsley stated.
Here’s theCUBE’s complete video interview with Russell Skingsley:
And make sure to watch theCUBE’s complete coverage of the “Hitachi Vantara Drives Customer Success With Partners” here:
(* Disclosure: TheCUBE is a paid media partner for the “Hitachi Vantara Drives Customer Success With Partners” event. Neither Hitachi Vantara LLC, the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
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