Salesforce expands cloud portfolio with new Easy CRM offering


Salesforce Inc. today introduced Easy CRM, a new offering designed to help companies more easily adopt its customer relationship management platform.

Companies use Salesforce’s CRM platform to store data about sales opportunities. As part of its product portfolio, the software-as-a-service giant also provides a variety of other products for performing tasks such as running marketing campaigns and forecasting revenue.

One way Salesforce’s new Easy CRM offering is aimed at simplifying the task of adopting its CRM platform is by streamlining customer onboarding. According to the company, Easy CRM provides self-service buying options designed to make the initial signup process faster. After customers sign up for Salesforce’s CRM platform, they can configure their deployments through what the company describes as a three-click setup workflow.

Salesforce has also developed a number of additional features designed to streamline the user experience. Easy CRM includes a tool that guides new users through the platform’s interface and highlights key features. The tool also helps with tasks such as importing a sales team’s data into the platform, according to Salesforce.

To help users work more efficiently, Salesforce has combined its onboarding features with several productivity tools. The company is shipping Easy CRM with a to-do list feature for tracking outstanding tasks and an automation tool that reduces the amount of manual work involved in sending promotional emails to potential customers. Additionally, sales teams have access to a set of pre-packaged dashboards for tracking important business metrics.

Easy CRM is part of a new product portfolio dubbed Salesforce Easy that the company detailed today. The company plans to add more products to the portfolio in the coming months.

“Every organization needs to focus and simplify their operations to build resilience and deliver immediate value to their customers,” said Kris Billmaier, senior vice president and general manager of Salesforce Easy. ”That’s why we introduced Self-Service CRM — with the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.”

Salesforce regularly expands its product portfolio with new offerings. Last September, the company introduced a trio of automation tools designed to reduce the amount of work involved in tasks such as processing customer service requests. More recently, Salesforce’s MuleSoft subsidiary debuted a product called the Anypoint Code Builder that development teams can use to create application programming interfaces for their software.

Continued customer demand helped Salesforce grow its revenue by 24% last quarter, to $7.41 billion. Financial analysts had expected $7.38 billion. Salesforce is projecting that revenue will grow about 20% in its current fiscal year to reach a total of $31.7 billion to $31.8 billion. 

Photo: Wikimedia Commons

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