4 Signs You’re Partnering With a Fake Influencer

4 Signs You’re Partnering With a Fake Influencer —Infographic

Consumers are seven times more inclined to trust a social media follower than a celebrity, according to a new study. There’s no doubt about it: Influencer marketing is effective. Many brands fail to take advantage of this strategy because they don’t have suitable partners to work with.

You don’t have to be an influencer to say you’re one. And what’s worse, anyone with a little money and shady morals can make it look like they are by buying fake social media followers. On social media sites like Twitter and Instagram, this is extremely prevalent.

Here are four indicators that an influencer may not be as influential as they appear to be. Let’s go for it.